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How important is it to conduct online market research? Just like in any project that you want to succeed in, researching about your target markets and knowing what they really need and want are very important.
The thing is many internet marketers think that just because they have a product they will have a market. That's the wrong approach. Unfortunately, it's not as easy as it may seem. There are shortcomings when it comes to internet marketing. Many make the mistake of targeting a very large market offering a variety of products to different sets of people.
As an internet marketer, it is important that we give time to look for profitable niches with less competition.
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With Google Social Search being launched last October, expect to see some of your social network friends' blog posts and articles when you do a research on a specific topic that conincides with topics these people (in your social networks) often write about. Contents from social networks can now show up when you do search engine research. Thus, this is another challenge for those who promote their brands or products through Facebook Pages. Going back to my post a few days ago about Facebook page, let's talk about how we can make Facebook pages show up in social search.
Well, if you have been doing SEO or at least familiar with it, this can truly work to your advantage.
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There are a lot of benefits Facebook brings to entrepreneurs who want to promote their businesses or brands in this most popular social networking site these days. There is the Facebook page where you can create a page (like your own site) named after you or the product that you are promoting. Then, you can invite people to become your fans or followers. With Facebook page, you have to foster better interaction with your fans. You can also add more than 5,000 friends which is quite an advantage compared to creating a group page. But apart from these benefits, viral marketing through Facebook Page is one factor that can truly leverage your business.
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Have you been busy socializing online these days? Who isn't anyway? The bustling traffic that Social networks like Facebook and Twitter get daily, proves only one thing - almost every person in this planet is in social media. Social media sites are where people all over the globe convene to keep in touch, meet new people, and even do business together. For internet marketers like us, we do social media marketing to push our brands to our target market. But this is not only about creating accounts and adding/following people. This concept alone will not bring your business to where it's suppose to be.
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Despite the many alternatives we have in reaching out to our target customers online, email marketing proved to remain a steadfast scheme that allows marketers like us to leverage our online businesses. Email marketing gives us the opportunity not only to sell but more importantly to establish a long term relationship with our target market. I am no hypocrite for I admit that sales and conversion mean a lot to me. But more than just that, being able to establish rapport and long term relationship with customers and potential customers are equally important. I'm grateful that Email marketing has not lost its spark despite the emergence of other options like social networks.
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With the recent launch of Google Social Search, it was said that this new innovation in search engine results will give a lot more relevant and refined results. Benefits that internet users will really love and appreciate. I've been looking forward to this new feature because I want to know what difference it will make to our lives online. I mean, isn't it interesting to see contents from people we are connected with whenever we look for a particular topic on the net?
It's great that Google Social Search gives us resources or results coming from people we know and/or who are in our social circle.
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Ever Thought Of Reader Engagement In Your Email Marketing Campaign?
These past years, we have seen and experienced the birth of many new ways to advertise online. In addition to Adwords and banner advertisements, we have social media and networking sites where we get to meet people who might be potential customers or business partners in the long run. Despite the addition of these new platforms, email marketing (still) remained as one of the traditional yet very effective ways to promoting a product online. Email marketing may not instantaneously make your subscribers buy but through constant contact, you are able to gain their trust, build rapport, and cement a good reputation in the niche that you are in.
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Yes, You Can Now Report A Spammer In Twitter
Have you checked your Twitter spam score lately? I did and mine was an A+. aside from the indication that I've been around for quite a long time in Twitter, it also means that I'm no spammer. I remember a few weeks ago, my assistant informed me that I have like a thousand direct messages on Twitter account and she asked me how I wanted her to start cleaning up my inbox (again). A thousand, I thought? How do we sort it out? Well, I didn't want to delete some important messages I got there from friends and colleagues so my assistant had to do it manually.
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Identity Theft Becoming Rampant In Social Networking Sites
In one of the recent press releases by the FBI, it brought to the public's attention (again) the increasing number of people who became victims of identity theft on the internet. This news is not really something new. You must have heard about identity theft on the net a lot. Like hackers acquiring credit card numbers of other individuals and making exorbitant purchases online.
For years, internet marketers like us have been battling to eliminate these scumbags because they are a threat to ecommerce sites and many other internet businesses. While we are busy working on how to make money online (clean money that is); they, on the other hand, are busy devising ways on how to make easy money effortlessly.
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When In Social Media Sites, Are You An Informer Or A “meformer"?
For us who are blogging for business, social media sites particularly Twitter and Facebook have been giving a good boost to our online network expansion efforts. In social media platforms, we are able to promote our expertise and/or our products.
Today, I stumbled upon this post that tackled a recent study by a group of researchers from Rutgers University. The study was on Twitter, the sensational microblogging service that took the net by storm when it was first introduced. My hunch on the type of users that breed in media sites or networks have been proven all true.
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